HOW TO INCREASE TRAFFIC - 2700%
The tents market across the US and Canada is fiercely competitive. Global brands like REI and Coleman, along with major marketplaces such as Amazon and influential reviewers, make it challenging for a small e-commerce site to gain traction. Despite these hurdles, we embraced the challenge by launching an SEO optimization and promotion campaign. While reaching Google’s top rankings wouldn’t be instantaneous, our client was committed to a long-term strategy aimed at future success.
SEO Goal & Objectives
SEO Goal:
Drive increased sales of the products.
Objectives:
Expand the pool of targeted keywords and boost website traffic. Develop and enhance the blog with expert content to build brand credibility and awareness.
Key Performance Indicators (KPIs):
Growth in organic traffic volume Increase in relevant keyword rankings .
Steady expansion of the site’s backlink profile .
Achieving top positions for key keywords on Google’s SERP
Challenges:
High competition for targeted keywords
Elevated price points that challenge typical consumer expectations
Technical shortcomings in the website’s optimization
Under-optimized main landing pages
A weak backlink profile
Services Provided
Stage 1 - Conducted competitor and niche analyses to build our SEO strategy
Performed a thorough technical audit of the website.
Researched and clustered keywords to create a solid semantic core.
Developed a relevance map to align keywords with specific landing pages.
Stage 2 - Optimized the main landing pages for on-page SEO.
Produced unique, SEO-friendly content for both commercial and informational pages
Formulated a robust link-building strategy with a detailed anchor text list.
Analyzed the existing backlink profile and disavowed harmful links
Stage 3 - Expanded the semantic core to target additional informational queries. Built and promoted expert blog content.
Reviewed and improved internal cross-linking practices.
Conducted continuous homepage analysis and optimization.
Maintained ongoing efforts including:
Acquiring quality backlinks Iteratively enhancing landing pages.
Regularly analyzing the backlink profile .
Updating and refining evergreen content.
Performing periodic technical audits.
Our Solutions – Content Strategy
Outsmarting the Competition with Expert Content
Understanding that potential buyers perform extensive research before making a purchase, we recognized that each targeted keyword carried both commercial and informational intent. Our team developed in-depth expert guides on choosing various types of tents, designed to seamlessly support the buyer’s journey while standing up against established travel and review sites.
Our Solutions – Backlinks Strategy
After thoroughly analyzing competitors’ backlink profiles, we designed a secure, results-oriented strategy focused on boosting domain authority and driving traffic. By targeting high-quality backlinks from trusted, authoritative sites through guest posting, we reached out to potential partners that met strict criteria.
Results:
Ranking keywords increase - 1185.71%
Website’s traffic increase - 2757.14%
client:
date:
tech
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